Design Principles and Tactics: Why You Need Both

Making the case of the best companion for principles

Spotify New Principles: Relevant, Human, and Unified.

Design principles are only as valuable as the underlying processes enabled to honor them

Tactics: Putting Principles to Work

My Own Principles and Tactics

Product Principles



Process Principles

Measure twice. Cut once

Atomic Assumptions

👇Freebie 👇


Product Designerd @zenput. Mochaholic. Stoic. Everything we design is designing us in return.

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